www.nothinglikeaustralia.com

Australians are being invited to be part of Australia’s next international tourism campaign by simply sharing their favourite Australian holiday stories, Tourism Australia’s Managing Director Andrew McEvoy announced today.

How to share your story
From 15 April to 12 May 2010 Australians will have the chance to say why they think There’s nothing like Australia by uploading it to www.nothinglikeaustralia.com, a website created by Tourism Australia for the new promotion.

Tourism Australia will use all those entries to create a new interactive map of Australia, made up of all the things Australians think are special about their country. It will be searchable by experience type, location, and by 1000 keywords. The map will be housed on www.australia.com, which attracts more than a million unique visitors each month, and also at www.nothinglikeaustralia.com.

Tourism Australia will then choose a number of the best entries to be used in online and print advertising globally.

Prizes
Entrants will also be eligible to win prizes. Following the close of the promotion on 12 May, a winner will be chosen from each state and territory to win an Australian holiday valued at $5000. An overall winner will then be selected to win the ultimate Australian holiday valued at $25,000.

The second phase of the campaign, which will be announced in May 2010, will include a video piece suitable for broadcast in cinemas, television and online.

For more information visit www.nothinglikeaustralia.com