Win Round the World Airfares

If you have a family member who is keen that is a gun on the thumbs and going operate with a team for 72 hours straight with twitter, well V Australia have the competition for your little family star!

Australia’s newest international airline, V Australia has embarked on its first big social media campaign, partnering with Twitter and radio station Nova to launch a bold national campaign for Australians to win a trip to Los Angeles for three days or 4320 minutes of “tweeting”.

The campaign “4320 LA” was inspired by recent trends which show Australians are continuing to travel overseas but are increasingly value conscious and keen to cram in as much action and activities into shorter breaks. (Tourism Research Australia 2009)

The challenge is for a team of three people to fly to LA, take in the sights and delights on the City of Angels for three days non-stop and between the team, tweet every single minute of the 4320 minutes they are in LA.

Virgin Blue Group General Manager, Marketing, Michelle Lee, said, “This is particularly exciting for us as it’s our first big campaign with Twitter, a medium we believe to be particularly relevant not only to the social media-savvy set but to our other long haul Guests who use Twitter as an everyday communications channel.”

She continued, “For V Australia, it’s about breaking into new markets, reaching out and speaking to people in a relevant way, be it through newer mediums such as Twitter and You Tube or more traditional channels like print or radio. V Australia is a fresh, new Australian airline and we are excited about combining traditional methods of communicating with Guests with new methods in the same way that V Australia is innovating its in-flight experience using the best of old fashioned service with modern products and services.”

V Australia has been constantly monitoring Twitter chatter about the airline to gauge feedback and tweak its offering.

The “4320 LA” campaign is also aimed at highlighting the accessibility and affordability of Los Angeles as a three day long weekend holiday. According to recent research^, Australian’s are still eager to travel overseas but concerns about job security means they are reluctant to take extended leave so prefer shorter getaways.

Traditionally, the United States hasn’t been a front runner for Australians taking short breaks due to the prohibitive cost of getting there. The launch of V Australia has inspired fares never seen before on the trans-Pacific route and made it as affordable as a weekend in Broome or the Barrier Reef.

The 4320 minutes in LA campaign will include on air challenges for entrants with the winning team of three “V Tweeters” taking up the challenge and departing for LA on the 21 July. If they complete the challenge, they each receive a “Round the World” ticket with V Australia and Virgin Atlantic as a prize.

V Australia fares from Australia to Los Angeles start from $995* return per person. Blue Holidays has also launched three days in LA packages from $1199** per person including return flights and three nights accommodation. * Departing Sydney to LA, prices based on per person. Seats are limited and may not be available at peak times or on all flights. On sale until midnight 20 July 2009 for travel up until 30 November 2009 ** Package price is per person twin share and is correct as at 30 June 2009. Packages on sale until 31 July 2009 for travel from 26 July 2009 until 30 November 2009.

To check out the V Twitter challenge, log on to www.4320LA.com or www.twitter.com/4320LA